Our Story

Inspired by the women who follow their dreams, Jureve is derived from the word "just" and the French word for "dream" 

Inspired by the multifaceted lifestyle of the modern-day woman, we dreamt up a collection of thoughtful fine jewelry that is effortless for everyday wear. We commit to exceptional craftsmanship, top quality materials, ethical practices and tangible giving. Our jewelry is made with 100% solid gold, never plated, filled, or vermeil and conflict-free, ethically sourced diamonds. We're on a mission to create effortless everyday fine jewelry without the traditional markups.


How it's created: exceptional craftsmanship

We spent over a year in search of the world's best master jewelers. We work with top jewelers who we know and love in Seoul, Hong Kong and Panyu. Our jewelers are third-generation artisians and other have spent decades honing the art. All of them are as much of a devil for detail as we are and together, we commit to quality craftsmanship and responsible practices. All of our pieces are handcrafted - there is no mass-manufacturing, factory floors or conveyor belts. All pieces are handcasted, set and polished to perfection, by hand. We are so confident in the quality of the resulting craftsmanship that we offer a lifetime warranty on all of our jewelry.

Fair Pricing: Fine Jewelry at Finer Prices